Are you a lean startup that bootstraps these days? Have you considered your next move as a stealth startup?
You’ve come to the right place if you’re wondering how to start!
The hardest part of any mission is getting started, why is that? This is mostly because you will never be sure of the first step you should take. Neither how it will work nor how to avoid traps while playing it out.
Hey, We know it’s hard!
However, the good news is that it doesn’t have to be one way, and if you use some different strongholds, it should be doable.
We offer a quick three-point checklist (it’s a quick one! It’s short!) that tips you off to the most important aspects right away:
1.And your audience’s needs… are?
Regardless of whether you are revising a B2B or B2C company, the first and most fundamental question to ask yourself (your team): What are the basic needs of your audience that determine whether they need your product/service?
Entrepreneurs tend to overlook this basic question despite its simplicity.
To Simply answer it, you don’t know if your offer has buyers.
It’s a waste of time to build a company based solely on the hunch of the co-founder/s,
so you’ll have to figure out if your business model fulfills the needs of your targeted audience, first thing.
Your learning curve will include dealing with client needs throughout the lifecycle of the business and at every stage!
Later, once you’ve gained clients, cracking their feedback will be the key to understanding audience needs while allowing you to grow to the next step (even blitzscale sometimes).
2. Hi there, Nice to meet you! Are you my brand’s persona?
Before building a bible long marketing plan, based on first impressions and market needs, ask yourself, who is your preferred audience? In what ways do they identify themselves (demographics, preferences, areas of interest)?
Imagine a real person using your product / service, try to identify every little angle that can aid you in gaining knowledge of your real brand persona, this will help you adjust the correct attribution model,
is your creative messaging relevant, will your branding appeal to your target audience, and even if you are using the appropriate SEO terms that your targeted audience will use to search for your product or service!
3. A few happy & avid clients are better than tons of one-timer clientele!
Competition in every business is fierce, so having a small but loyal client base from the get go,
will allow you to identify both the needs and brand persona queries more thoroughly than a bunch
(no matter how many) of one-time clients.
In addition, by having a strong base of clients, it basically means that there is a true need and retention of your product/service. Now is the time to figure out what that is, and make it happen!
Lastly, remember that it’s a journey that you’ve actively chosen, and every journey
begins with a small step.
Do you have more questions for us? ping us!