Every field refers to the concept of "A/B testing" differently because every field tests in a unique way. Whether it's a product, service, marketing plan, or business model, we often focus too much on each one separately.
Examining only one perspective of the A/B test at a time for every aspect individually can harm all aspects that make up your product, service, marketing, or business model as a whole.
Here, we offer a holistic 'Growth Hacker' approach that considers all aspects and tests them together because, at the end of the day, marketing, product, and finance are all vital. Our recommendations are based on Sean Ellis’s “Growth Hacking” (a masterpiece!) and my experiences as an entrepreneur and marketing professional.
An experienced, dedicated growth team is needed to identify, ideate, prioritize, test, and analyze each thought your company has. The growth team should consist of members from Product, Sales, Customer/User Acquisition (Marketing), Activation, Retention, and Monetization departments, led by a dedicated team leader. This elite team should cover all stages and levels of growth in a company.
From MVT (Minimal Viable Test) to Execution of a New
Growth Hacker Strategy
1. Prepare Thoughtfully
Understand what is needed to accelerate growth. Learn the data before the first meeting to ensure efficient progress. Gather insights from every angle (marketing, product, finance, etc.).
2. Feedback and Data Analysis
Combine gut feelings with actual audience feedback about your product or service. Collect valuable insights through data analysis and create different methods for gathering them. Use this data to determine future KPIs for your growth strategy.
3. Fuel Your Ideas and Launch
Encourage everyone to suggest growth-oriented ideas. Select the right metrics and hypotheses to allocate the growth elements effectively.
4. Evaluate and Prioritize
Examine and score all feedback, data analysis, and results. Evaluate their contribution to the company’s current growth needs and prioritize them for the next step: the testing phase.
5. Testing Phase
Run A/B Minimal Viable Tests to examine your thesis in a real-world setting. Focus on these ground rules:
Identical groups
Same timeframe, but appropriate differentiation
Set a minimum benchmark to avoid statistical errors
Create different testing environments to avoid data mix-ups
6. Analyze and Learn
Analyze the results from your tests. Learn from the data and feedback to refine your strategies.
7. Implement Carefully
Implement the most successful outcomes across your entire activity. Monitor and adjust as needed to ensure continued success.
Conclusion
Using growth hacking while A/B testing your activity requires a lot of work from your team. It’s hard and can be exhausting at times!
From our experience, setting up the routine correctly while exploring the right initiatives can lead to scaling up and outperformance at every level of your business, regardless of the stage it may be in.
By implementing a holistic approach and leveraging a dedicated growth team, your startup can achieve sustainable growth and long-term success. Happy testing!
Commentaires